Why Content is Key to your Digital Marketing Strategy

By Judith O’Leary, managing director at Represent


According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean? It means that content is key to any digital marketing strategy. By having a clear approach to all aspects of your content creation, your business will be in a much stronger position when it comes to engaging and converting leads to customers.

Content can be used to engage with your prospects at every step of the buying process, which can be categorised as the following:

1. The awareness stage : when a buyer identifies that they have a problem they need help solving
2. The consideration stage : when a buyer conducts research to solve the problem they are facing
3. The decision stage : when a buyer choosing the right solution for them

Here are different types of content you should be including in your digital marketing strategy in order to engage with buyers at every step of the buying process. Read more.