Founder of MARKETING TACTICS
Caroline Lattard has built her experience since 1992 as Director of Marketing and Communication for multinational companies and as Advisory Director for a communications agency. Specialist in Business-to-Business communication and the establishment of pan-European marketing programs.
Your consulting partner, involved right up to the completion and deployment of your plan: a constantly alert spirit of communication, mastery of the evolution of media and communications and the determination to enable the advertiser to advance, come together in a true culture of performance.
More than fifteen years experience working for international ‘high-tech’ companies such as Symantec, Microsoft, ALCATEL-LUCENT, SCHNEIDER-ELECTRIC, both within marketing departments and within consulting firms, allow us to provide our customers with market understanding and the ability to build the action plan (media mix and communication tools) appropriate to their business strategy.
Beyond a confirmed mastery of the B-to-B environmental, all MARKETING TACTICS consultants, creative designers, writers, web designers and developers show a high affinity for the industrial, scientific and alternative energy fields: this is the assurance of our capacity to address specific technical issues to create high performance messages and modes of communication.
International awareness, creative sensitivity, writing skills and permanent connection to the world of media and new communication technologies, represent the strengths of MARKETING TACTICS to become a reference in the world of multi-channel operational marketing..