These days, more than ever, engagement is key to digital marketing. Algorithms reward engagement and interactions, audiences are more likely to see and respond to content based on engagement. If you’re not generating a level of interaction, you’re limiting your potential in a range of ways, especially on social media. 

I mean, it is called ‘social’ media for a reason. 

The same is also true for B2B organizations – according to a CMI report, 71% of B2B companies say that the main focus of their content marketing efforts is to generate engagement. 

 

By Judith O’Leary, managing director at Represent

 

According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean? It means that content is key to any digital marketing strategy. By having a clear approach to all aspects of your content creation, your business will be in a much stronger position when it comes to engaging and converting leads to customers.