Training sessions and workgroups

  1. Operational marketing : what it is, how it works
  2. Sales force marketing support
  3. Building a commercialy viable loyalty programme
  4. How marketing can incentivise distribution networks

Bespoke training for compagnies with specific challenges

  1. How to make the most of a marketing organisation (budgets, internal means, resources etc.)
  2. Tackling a crisis with a communication plan that works
  3. Designing a communications programme that will create demand
  4. The promotional messages that work best with your business plan

Coaching & Consultancy (pre and post-traning)

  1. In concurrence with building a communications plan (or spearately)
  2. Principles of operational marketing : A crash-course for sales directors