The proportion of companies that focus on customer acquisition grew by 12% in one year! *

Indeed, finding new customers proves to be to one of the most difficult tasks in BtoB. It is a real job, supported by operational marketing techniques and accurate tracking process. Strengthen your customer acquisition campaigns this quarter, will make the difference: sharp targeting, attractive offers, create awareness through a mix of complementary tools, involve sales teams: 90% of success !

* Source Oracle – 2015 Survey conducted in December 2014 and January 2015 among 600 marketing professionals in business and agency. In combination with Oracle Marketing Cloud.

That You Should Be Doing Right Now

1. Micro-targeting: It’s time to get to know your customers.
2. Paid placements are here to stay: Spend your money on the right content and platform.
3. Mobile will dominate: Master it.
4. Marketing automation tools will change the way you play.
5. The need for quality content will spotlight the importance of professional writers.

Read more…